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Get your Martial Arts Academy on the News!

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Get your Martial Arts Academy in the News!

Do you run a martial arts academy that could use a little more exposure in your local news? A lot of other academy owners find themselves in the same position thanks to the influx of competition over the past few years. If you’re not grabbing headlines, you could be on the chopping block. Fortunately, here are some easy methods to do it.

Grabbing the Media’s Attention

Nothing works quite as well as a piece in the news, be it on TV or a Newspaper.  A lot of times, it simply comes down to knowing how to get in contact with the right people. So try the following.

Start with your social media page. Twitter is probably the best for this. Find all the local reporters for news outlets you’d like to be spotlighted on and start tweeting to them regularly. You’d be surprised how quickly you can build up rapport. With the UFC showing fights on at least a monthly basis, there may even be a news story or two you can chime in on and offer your advice about.

LinkedIn is another great option. It will actually show you if you have any connections to the professionals you’re trying to speak with. Build up these relationships early and you’ll have access down the road.

Consider the local chamber of commerce as well or any public opportunity you might have to meet the people involved with the news. Don’t interrupt them during their private life, obviously, but search for public options where you can hand them a business card or maybe even exchange information.

Then it’s all about making that transition. If you’re lucky, they’ll approach you about a story. Always say “yes.” Even if it’s not the exposure you want, it’s better than nothing and a step in the right direction.

Otherwise, do one of two things. Waiting for your opportunity is one idea. As soon as that UFC story comes up or something about the local MMA scene, volunteer to give them all information they need or connect them with other experts. The other option is to wait until you’ve built up enough rapport and then pitch them on an idea. Keep in mind that story can’t be, “My academy is a great place to train.” Consider how it’s great for getting in shape, learning self-defense, standing up to bullies, etc.

You have innumerable options when it comes to advertising your martial arts academy to the community at large. The key is to think creatively and leave no stone left unturned. If you’re not willing to hang fliers up somewhere or spend an afternoon at a county fair, just know your competition is.

Check out some of the videos below from some Martial Arts and fitness schools we work with who have local media as a great source of free marketing.  Drench Fitness, Roufusport & Fitness Fighting


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