Three ways to retain students at your martial art academy!

Three ways to retain students at your martial art academy

By Brody Karmenzind

When running a martial art gym/academy/school, it’s essential to retain students for the longevity of your business.  Sure, your star fighters might bring in money from time to time, however, they aren’t the bulk of your income, the regular students are. We have put together three easy steps to build retention in your gym that will ensure your business success!

1. Be personal! If you’re the head instructor of the gym, make sure your presence is felt at an individual level with new students. Even if you are well known fighter, you need to introduce yourself to every new student, help them with techniques from time to time, or even offer a free private lesson. By strengthening your relationship right away, it shows that you care, and it helps builds students sentiment towards your gym and will keep them around.

2. Have a great staff! You need to have upbeat instructors that genuinely care about what they are doing. Your staff directly represent your gym aka your brand. You must make sure they are on the same page as you, they need to; keep things fun for your students, look official with gym branded clothing, and be knowledgably about their discipline. Steve Jobs once said that, “A players like to play with A players.” So essentially, you need to hire a good staff that all drive each other to do the best job possible. You can fire the C and D players; they will not help you in the long run. By having a great staff your students will stick around.

3. Create team unity through branding! Your gym is not just a building; it’s a brand, just like Nike! You, your instructors, your facility, even your students are your brand. An essential way to create a sense of team unity of your brand is through gear and clothing that all have consistent logos for everyone in your gym. Having this consistency within your gym shows membership, pride in one’s gym and it’s also great advertisement on the streets! Unity keeps people together, and will enable you to retain more students.

       

Recent Posts

 
Biztimes Article Features Combat Corner
Biztimes stopped by and featured the Pinnacle Boxing Gloves and the Super Pro MMA Fight Gloves in their article highlighting their safety features.  Along with a brief history about how Combat Corner has grown, click the link for more on what Biztime covered. http://www.biztimes.com/article/20150824/MAGAZINE03/150819783/-1/daily_enews/Combat-Corner-develops-gloves-that-reduce-likelihood-of-boxer’s-fracture
UFC FN73 Ortiz Dominates
Combat Corner Professional Dustin Ortiz  was quoted to say, “The change in opponents changed nothing for this camp. I continued to outwork everyone and do what I thought needed to be done to win this fight. I plan on finishing this fight and being a more technical fighter.” At the Bridgestone Arena, in Nashville, Tennessee at
King of the Cage Champion Jordan Griffin Set to Defend His Belt
  Combat Corner Professional Jordan Griffin has been through a few ups and downs in his career as a fighter. Early in his career often he though of quitting, but he never faltered in his way, Now Griffin looks to defend his King of the Cage Title against Seth Dikun. Griffin is looking play to
#SIGNGM3
Combat Corner Professional Gerald “GM3” Meershaert III recently signed with Titan FC 34, and the fight will be on the UFC Fight Pass this Saturday July 18th, 2015. Despite Gerald’s young age, his record show he’s a veteran of the sport, which proves to be a dangerous opponent for an up and comer, and even
Sunday Wrap Up UFC 189, and NAGA
UFC 189 proved to be an eventful night, as the Rebook Uniform were debuted and a new look to the UFC graphics and logos were used. Rounding out all this was the two championship fights, which was backed by an amazing under-card. Combat Corner Professional Jeremy Lil’ Heathen Stephens was victorious in a 3 round battle
Sunday Wrap Up July 5th
Hope everyone had a great 4th of July here in the USA. Here is a quick Sunday wrap up from Combat Corner. July 3rd, 2015 RFA 27 event in Boise, ID Combat Corner Jesse Brock wins his RFA debut over Joe Murphy. Despite being cut heavily in the fight with an elbow from Murphy, Brock

Combat Corner

 
Combat Corner Professional is a martial arts equipment manufacturer founded by professional fighters in 2007. Using only the best raw materials, innovation and cutting edge designs we supply many of the most respected fighters & teams in the world. With our eyes, ears & fists in the gym we are able to stay connected and relevant to the needs of all athletes beginner to pro. Who’s in your Corner?


(888) 991-8789 | info@combatcorner.com N56W16865 Ridgewood Dr Unit 200 Menomonee Falls, WI 53051

EMAIL SIGNUP

 


Twitter