Three ways to retain students at your martial art academy!

Three ways to retain students at your martial art academy

By Brody Karmenzind

When running a martial art gym/academy/school, it’s essential to retain students for the longevity of your business.  Sure, your star fighters might bring in money from time to time, however, they aren’t the bulk of your income, the regular students are. We have put together three easy steps to build retention in your gym that will ensure your business success!

1. Be personal! If you’re the head instructor of the gym, make sure your presence is felt at an individual level with new students. Even if you are well known fighter, you need to introduce yourself to every new student, help them with techniques from time to time, or even offer a free private lesson. By strengthening your relationship right away, it shows that you care, and it helps builds students sentiment towards your gym and will keep them around.

2. Have a great staff! You need to have upbeat instructors that genuinely care about what they are doing. Your staff directly represent your gym aka your brand. You must make sure they are on the same page as you, they need to; keep things fun for your students, look official with gym branded clothing, and be knowledgably about their discipline. Steve Jobs once said that, “A players like to play with A players.” So essentially, you need to hire a good staff that all drive each other to do the best job possible. You can fire the C and D players; they will not help you in the long run. By having a great staff your students will stick around.

3. Create team unity through branding! Your gym is not just a building; it’s a brand, just like Nike! You, your instructors, your facility, even your students are your brand. An essential way to create a sense of team unity of your brand is through gear and clothing that all have consistent logos for everyone in your gym. Having this consistency within your gym shows membership, pride in one’s gym and it’s also great advertisement on the streets! Unity keeps people together, and will enable you to retain more students.

       

Recent Posts

 
Pettis Brothers and Anderson Have Good Showing at UFC181
On Saturday December 6th UFC fans packed the Mandalay Bay Events Center in Las Vegas Nevada for UFC 181, a stacked card which included two title fights. Combat Corner Professional had a fighter on each portion of the card: on UFC fight pass prelims Sergio “The Phenom” Pettis, on the Fox Sports 1 prelims The
Combat Corner Professionals Take on Flyweight Division at UFC Fight Night 57
On Saturday November 22nd at UFC Fight Night 57 in Austin, Texas, Combat Corner Professionals Dustin Ortiz and Chico Camus both had exciting fights in the UFC flyweight division. In the second fight of the main card, Dustin Ortiz ranked 13th in the flyweight division took on the number 2 ranked Joseph Benavidez. For all
Wisconsin Xtreme Cage Fighting IV Recap
Wes Nichols Saturday was a huge night for Racine, and the Rothwell MMA team. The vibe of the night was exciting, from the moment that you walked through the doors. The crowd at the Racine Memorial Hall was rowdy, vocal, and ready for action; the fighters surely did not disappoint. There were 12 fights on
Fighter Spotlight – Alonzo Jordan
This week’s Combat Corner Fighter Spotlight is Alonzo Jordan. Alonzo is a dedicated Combat Corner fighter, making his pro debut this weekend at Genesis Combat Sports: The Commencement in Abilene, TX. Alonzo goes into this fight riding a five fight win streak. Follow Alonzo on twitter (@AlonzoJordan) and send him some good vibes for his fight

Combat Corner

 
Using todays best raw materials and cutting edge designs Combat Corner Professional has quickly become a contender in the MMA, BJJ, & Thai Boxing equipment scene. If your looking for the best in training equipment look no further. Combat Corner Professional equipment is of the highest quality, at unmatched prices. Our line includes Brazilian Jiu Jitsu GI’s, Fight & Training Shorts, BJJ Rash Guards, Boxing Gloves, MMA Gloves, Shin Pads, Head Gear, Striking Equipment, Gym Equipment, and much more!

(888) 991-8789 | info@combatcorner.com N50 W13740 Overview Dr Suite E Menomonee Falls, WI 53051

EMAIL SIGNUP

 


Twitter