How to set your gym apart from the competition
We all face competition daily when training in martial arts, but competition with another gym for business can sometimes be an even tougher challenge. A lot of times other near by martial art gyms start new classes that infringe on your territory or new gyms open up close to your area and it can be alarming. Here are some simple tips to concentrate on when figuring out how to market against your competition.
Emphasize your gym’s strengths
Across your entire marketing plan, website, brochures, T-shirts, etc. You need to emphasize what your gym is the best at. To stick out against your competitors you need to be different, you can’t just market the same stuff as your competition and be generic; you need to show potential members why your gym is special. An example could be if you had a world class kick boxing instructor and a great striking team, you would want to make it known that you have this specific strength at your gym. You must to invest in your gym’s strengths to seem special and separate yourself from other gyms in your area.
Maintain an active social media presence
It is essential these days to have a quality social media presence. A lot of martial arts gyms have social media accounts but aren’t using them properly. You need to be actively engaging people in conversation and posting content that will be shared by people that will broaden your reach, which in turn will build your audience. If you take 15 minutes a day to make some posts and answer some messages, it will greatly enhance your presence, and make your gym seem more approachable from an Internet point of view. And as for choosing which platforms to use, stick with Facebook and YouTube, that is where a big part of the martial art community is. A quality social media presence will give you a great advantage over your competition.
Be kind to new people
This might seem like an absolute no brainer, however, being kind and personable to new people goes a long way! You need to make people feel comfortable right when they walk into your gym, and get to know them. You can humble them later when you spar, but before then, there is no reason not to be nice. Also, make sure you get their contact information and follow up with them immediately, even if they don’t return. If they don’t want to come back, ask why, and get some useful feedback that can better your gym. The more kind, personable and genuine you can be, the better your chances of crushing your competition!
These tips will start giving you advantage over your local competition.